Rate has entered a multi-year partnership with Alianza, a national grassroots soccer platform serving Latino communities, to expand access to bilingual homeownership education and financial resources. 

Rate will serve as the official mortgage lending partner of Alianza for the 2026 and 2027 seasons, building on a pilot program launched in 2025. The partnership will activate across eight U.S. markets. 

Alianza hosts soccer events that collectively reach more than 200,000 attendees each year. Through the partnership, Rate will provide bilingual mortgage education, financial guidance and access to its digital tools at Alianza events held between May and September. Rate representatives will staff dedicated activation spaces and offer educational sessions for participating families. 

The initiative also highlights Rate’s Language Access Program, which provides Spanish-language mortgage and financial services, including tools available through the Rate app. Materials and resources will be shared with registered Alianza families beyond event days through joint communications. 

“Homeownership education is most effective when it is delivered in trusted spaces and in the language families are most comfortable using,” said Victor Ciardelli, CEO of Rate. “Alianza brings families together through sport, culture, and community. This partnership allows us to meet families where they already are and provide practical tools that support long-term financial confidence.” 

Steven Powell, vice president of For Soccer, the parent company of Alianza, adds, “Our mission has always been to create opportunity for families through soccer. Partnering with Rate allows us to extend that mission by helping families access financial education and homeownership resources that support long-term stability.” 

The expanded partnership coincides with increased interest in soccer in the U.S. ahead of the 2026 FIFA World Cup, which will be hosted in North America.