eXp Realty has launched its New Homes division, which is designed to give agents a competitive edge in the new construction market, from boutique urban builds to large-scale master-planned communities.
Agents looking to break into this market can now earn the New Homes Certification. The curriculum will teach agents how to land a new build listing and level up from agent to development partner.
Members will gain access to a curated suite of premium marketing assets, including modern signage, luxury-grade brochures and digital templates that reflect the design and structural innovation of new construction homes.
In addition, agents will be provided with tools to streamline the sales process, including project staffing and scheduling, automated builder reporting, marketing asset management and professional presentation creators.
Leo Pareja, CEO of eXp Realty, said, “The launch of eXp New Homes is our strategic response to the evolving needs of the new construction sector, where precision and partnership are the ultimate currencies. We are empowering our agents to move beyond the traditional resale mindset and step confidently into the role of a strategic new home sales partner, equipping them with builder-specific training, specialized certifications and a powerful global network so they can collaborate directly with developers, represent new construction communities at the highest level and scale their business alongside the neighborhoods they are helping bring to life.”

