Coldwell Banker Affiliates names Jason Waugh president 

by John Yellig

Coldwell Banker Real Estate LLC appointed past Berkshire Hathaway HomeServices executive Jason Waugh as president of Coldwell Banker Affiliates, effective immediately. 

In his new role, Waugh, who served as president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals, will manage brand strategy and positioning, affiliate operations and franchise sales. He will report to Liz Gehringer, president and CEO of Anywhere Franchise Brands and former president of Coldwell Banker Affiliates. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc. 

“Jason is a remarkable leader who brings both a deep understanding of real estate and a sharp sales acumen, drawn from his diverse range of business experience,” Gehringer said in a press release. “After an extensive search to ensure that we found an exemplary leader to guide Coldwell Banker in this new era, we found in Jason the leadership attributes and vision for growth that will be invaluable to our affiliate partners.” 

Prior to Berkshire Hathaway, Waugh held a number of roles in the real estate industry, including COO, office manager, brokerage owner, regional sales manager and sales agent. Before real estate, he was a partner at Synergy Sports Management. He holds a BA and Juris Doctorate from Pepperdine University and Pepperdine University School of Law, respectively.   

“I am elated to serve as steward of the Coldwell Banker brand, the legendary North Star of the real estate industry,” said Waugh. “I am confident that my expertise has positioned me well to enable our broker owner affiliates and their agents to rapidly achieve their business goals now and long into the future.” 

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