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Testing free AI content generators for real estate

We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

Rules of engagement: How to create attention grabbing social media content

Staying top of mind in real estate requires a regular presence on social media and a little strategy: Know where your audience is and give them the information they want.

Crafting a presence: Social media for (relative) beginners

You don’t need to be an influencer. However, every working agent should manage some type of social media presence, if only to demonstrate you’re still in business.

Lessons from building a successful real estate podcast

Matt Laricy debuted his real estate video podcast Laricy Live on YouTube five years ago. Today, he has 32,000 subscribers.

2024 market outlook: What needs to happen for a robust year

Three real estate CEOs — Victor Ciardelli, Erik Doersching and Thad Wong — explain what needs to happen in real estate for a robust year.

NAR Chief Economist Lawrence Yun on the state of the market

Downward-trending mortgage rates and a strong job market will bring homebuyers back to the table, according to NAR Chief Economist Lawrence Yun.

National Association of Home Builders Chief Economist Robert Dietz on the state of new construction

A wave of homebuilding is expected to start up in 2024 and run through the end of the decade, according to the NAHB.

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